Even Voog’s pricing is more straightforward than other website builders. You only have to choose between three plans: Standard, Plus and Premium.

Before nitpicking each one, something to note about Voog is that it doesn’t have a free plan. You can try its Standard plan for 30 days for free, but you can’t publish your website building software, so you can’t use the platform long-term if you don’t pay.

That goes against the norm, with most builders offering a subdomain at no cost, but it helps the customer take action. If Voog is right for you, you’ll pay, which will motivate you to get your website up and running.

The Standard plan offers 2GB of data storage, three languages, 30 pages and up to three collaborators. You get SSL encryption and you can set up shop online, but the platform takes three percent of each sale made and you don’t get all the e-commerce features. You can get a custom domain, but you’ll have to pay extra for it.

Standard is good if you’re getting started with e-commerce and want to see if it’s right for you or just want another place to expand your online presence. For example, if you already sell small items, it’s a good place reach new customers.

The Plus plan ups the data storage to 10GB and doesn’t cap languages, pages or users. You also get a free domain, full access to your website’s database and the all-inclusive e-commerce pack, even if the website still takes 3 percent of every sale.

Plus plans are perfect for a company selling products online to an international audience because you can add as many languages as you want. That said, make sure you’re able or funded well enough to tap into the coding opportunities.

The Premium plan is similar. It removes the restriction on data storage and the transaction fee, but it also throws in custom SSL, custom CDN and priority support. Whatever you do, we recommend starting with one of the other plans, then upgrading to Premium if Voog works for you.

It’s not that you might fail with the platform. If you’re keen on localization and beautiful results, it will do its job, but the benefits added on the Premium plan are not that important when you start.

Design & Tools

Designing a publish-ready website is easy with Voog. It has a bottom row with five main buttons that let you edit everything and more options in the right bottom corner for preview and the like.

On top of that, you can edit some aspects of elements directly on the page, such as the location of an inserted Google Map. It’s not hard to learn what each button does and we’ll cover each possibility, but there’s a big caveat to the Voog editor.

You can make a page look like anything you imagine, but you’re going to need code for that. Fine retouches and element adjustments are only possible through Voog’s developer tools, which is a big problem for beginners or people who just don’t want to code.

For example, if you want elements to appear in columns, you’ll have to code that. The default structure is stacking elements on top of one another. As for the editor itself, there are only a few options.